The Evergreen cargo ship stuck in the Suez Canal has become a symbolic image of a society where goods still move too much compared to data. Yet about 2.5 quintillion bytes are created 
every day, and our lives depend more and more on the digital world. What are the material and spatial consequences of data production and consumption? Can virtual places replace physical ones? Design must become the translator and interpreter of a world made up of bits, but the data itself is the tool of design. How do you laterally look at this information, decoded and mapped 
according to scientific rules, to reconstruct a complex message that can produce culture, rather than a simplification?In this context, (how) do we still interrogate ourselves about beauty? Does this become an “analogic” gaze that produces nostalgic effects, a technical virtuosity that challenges the impossible or an element of the unconscious?