top of page

Design as an attitude

A conversation to start this investigation, discussing planetary ecologies, sustainability practices, metabolic cycles and the responsibility of architects as Agents of change.

LOCANDINA - Architecture of Madness -Leon Ferrari-Cidade - 1980.jpg

Architecture of Madness / Leon Ferrari / Cidade / 1980

All forms of creative expression have always played a fundamental role in facilitating alternative visions, promoting narrative changes on a social and political level and describing possible future scenarios. As critical forms of expression, they are able to question conventional ways of knowing and experiencing the world, and as such, especially in this historical moment of clear
and present crisis, they have ceased to provide absolute answers, but have begun instead to ask new questions. Design, for instance, rather than manifesting itself as a practice of images, capable of producing only “desirable” objects, is increasingly turning into an investigation tool, which finally questions its own infrastructure that facilitates its own process.
The tension between the transformative power of design and its participation in consumption is not a new issue, but what seems new today is the approach to a more holistic and inclusive perspective, aware of the complex network of relationships that connects the productive ecosystem with the natural one.
The role that design must have from now on should be to translate this emerging awareness (environmental, social, political...) into informed and collaborative responses, where the very definition of design is changing, gets contaminated with new knowledge and expands its perspectives, thus becoming an instrument capable of producing a real transformation.
The talk will see in conversation 5 different realities that, in their practice, have begun to question certain modus operandi and have conceived alternative solutions that on the one hand denounce the obsolescence of many mechanisms considered “common practice” and on the other provide real changes with practical interventions, expliciting the nature of design as an Agent of Change.

“Design as an attitude” is the title of the book by Alice Rawsthorn, who starting from the ideas of Laszlo Moholy-Nagy argues the potential of design as an agent of change in contemporary society, exploring the evolution it has had in the relationship with other disciplines and with technology. The greatest change in the last 10 years has been precisely the recognition that current economic systems, certain consolidated methodologies, certain institutions that organized our life in the last century, are no longer valid in this contemporary world in constant emergency.
We have invited five realities whose research configured itself as places of confrontation of the themes and paradigms of our present. The invitation is to discuss and question, it is to change the perception of design as an image tool, in favor of a responsible and critical approach, which offers reflections, questions and possible solutions, essential for a new balance with the planet.
The work of
Nebbia Works, Ricehouse, Space Caviar, Spazio META and Threes offers five investigative lenses, five approaches that have subverted commonplaces, reinventing new systems and formulating new points of view; five attitudes that through design are transforming current crises into new opportunities for the future.

0033. A T T I  fondamentali

bottom of page